Companies with low-competition keywords are the only ones who can achieve the goal of having their websites on the first page of Google SERPs within six months.
We will do our best to find those ‘gems’—the keywords appropriate for your business—balancing those with the most monthly searches and the fewest competitors. That way, we optimize your investment and our resources to enable your website to rise in the search engines.
Your DA (Domain Authority) and your PA (Page Authority) are key factors enabling your website to improve your search results. Domain Authority and its page-level equivalent Page Authority – DA and PA – are two of the best-known and most respected metrics in the SEO industry, widely used to rate a domain or page’s rankability. The DA & PA scales range from 1-100. You can learn more here: https://moz.com/domain-analysis. We build one-way inbound links to your website from sites with good DA & PA.
The more inbound links you have from good DA & PA sites, the higher you tend to appear in the SERPs. (Search Engine Result Pages) This is a simplified version of how your website will rank in the SERPs. Want to analyze how your competitors rank and why? Use the above link. 
If we determine your keywords are moderately competitive, your monthly investment will increase, and your timeframe to reach the first page of SERPs will increase to 6-12 months.
If we determine your keywords are highly competitive, your monthly investment will increase further, and your timeframe to reach the first page of SERPs will increase to 12-18 months. Remember that many of your competitors have likely been investing in SEO for years, so they have high DA & PA and all that goes with that to make that happen.
New websites will have a DA & PA value of 1, so we will have our work cut out for optimizing your website, creating enough optimized content, and building one-way inbound links. It will take considerable time and effort to make that happen. Google will take time to evaluate everything we do so that progress will be slow in the first few months. Depending on the competitiveness of your keywords, you should see gradual progress beginning with the third or fourth month of our SEO service. Each month of our continued SEO service, you will see more and more progress, and eventually, our efforts will snowball into months five, six, and beyond.
This helps you understand what we are doing and how things will progress as you continue to invest in our SEO efforts in the months and years ahead.
On the other hand, if you lack the time, financial resources, and patience required for SEO to bear fruit, consider investing in one of our SEM/PPC gigs.
What is PPC, and why should I use it?
Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website appear at the top of search engine result pages (SERPs) when someone types specific keywords or phrases into the search engine. The SERP will display the ads you create to direct visitors to your website, and the fee you pay is based on whether people click your ad. PPC ads appear above organic SEO results.
When done right, PPC can generate quality leads. If you can create a seamless user journey, your PPC efforts could have a massive ROI.
Before we go further, you might ask, “Why should I advertise with a PPC campaign?” Ask yourself: How fast do you want to reach your customers? If you want to direct them to you and your products or services immediately, PPC ads will do that.
Online advertising offers the benefit of quickly attracting the attention of your ideal customer so they’ll take action. You’re paying for quick results.
PPC advertising is an easy way to level the playing field, so to speak.
SEO can take months or even years to pay off when you’re up against tough competition online, but PPC ads allow you to generate interest NOW as long as you have the budget for the pay-to-play platforms.”
In other words, a PPC strategy is a helping hand to your SEO strategy. Your PPC strategy is a way to grab a quick win.
Measurement and Reporting:
We will provide regular performance reports to track the effectiveness of your PPC Ads and your SEO campaigns. Key performance indicators (KPIs) such as website traffic, click-through rate (CTR), conversion rate, and search rankings will be monitored and analyzed to measure campaign success and identify areas for optimization.
We will develop, optimize, and manage your PPC campaign and provide reports bi-monthly or weekly, depending on which gig level you invest in.
The minimum monthly budget for your PPC campaign should be between $500 and $3000, allocated towards ad spend in your Google Ads and chosen social accounts, plus our management fee, which varies based on the amount of your ad budget. See https://www.fiverr.com/marketingstud/provide-paid-marketing-for-google-and-major-social-networks, or for an end-to-end marketing solution see https://www.fiverr.com/marketingstud/rock-your-digital-marketing-by-exploding-conversions
By implementing a strategic combination of PPC ads and SEO tactics, we aim to significantly enhance your website’s online visibility, attract targeted traffic, and generate valuable leads. Our expertise and proven strategies will deliver tangible results and contribute to your business’s growth and success.
