Are You Selling to the Right Customer?
Embrace Customer Success early on…
Selling to the right customer and being completely aligned with your product market fit (PMF) is a mission that growth companies need to focus on throughout the entire organization. The excitement of closing net new deals, especially ones involving common and well-known brands, is exciting for everyone — especially if they are within your PMF. […]
Customer Success: Dawn of a New Era
Companies that embrace Customer Success early on can achieve massive results by focusing on: Growth: Facing fewer headwinds in the form of churn and more tailwinds in the form of up sell and cross-sell, businesses that focus on Customer Success simply grow faster. Plus successful customers become advocates and references to drive more new clients. […]
Throughout history organizations have focused on two core processes; building a product and selling it. The Customer Success paradigm argues for a third core process; driving Customer Success. As a result, if you plan on enabling your customers to be successful with your product, then success for your business (in terms of sales and profits) […]