How do you define the “right customer?”

Does it encompass a particular use case or line of business? Does it align with a particular industry vertical? Or is it a particular size of customer that fits with your product? Is it based on analyzing your current customer base and what’s working today? Does it require analyzing the size of various addressable markets […]

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Are You Selling to the Right Customer?

Selling to the right customer and being completely aligned with your product market fit (PMF) is a mission that growth companies need to focus on throughout the entire organization. The excitement of closing net new deals, especially ones involving common and well-known brands, is exciting for everyone — especially if they are within your PMF. […]

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