How do you define the “right customer?”

Does it encompass a particular use case or line of business? Does it align with a particular industry vertical? Or is it a particular size of customer that fits with your product? Is it based on analyzing your current customer base and what’s working today? Does it require analyzing the size of various addressable markets […]

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Customer Success: Dawn of a New Era

Throughout history organizations have focused on two core processes; building a product and selling it. The Customer Success paradigm argues for a third core process; driving Customer Success. As a result, if you plan on enabling your customers to be successful with your product, then success for your business (in terms of sales and profits) […]

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